i was reading this post a few days ago and it got me to thinking about how i have been approaching my business as well as what i need to do to make it better and more profitable.
as i mentioned a few posts down, i recently changed my pricing on etsy and here at gallery i/o to reflect the prices on my pieces carried by the gallery high gloss in houston ( who is moving my work on a very regular basis).
i have also been doing a lot of thinking on where i fit into the etsy world and what other outlets i might look into. i have been especially disappointed in how my work has done on etsy. but i can't blame anyone.
there is no one to blame. my work is what it is.
i do not know if it is my photography or my pricing that is keeping the buyers at bay, but i have a sneaking suspiscion it's the latter. but, i refuse to lower my prices to fit into a certain market. i know what i need to get out of a piece and i am not going to lower that number for anyone or anything. i don't think my work is overpriced - but i think it's high for etsy.
over the last 10 years ( when i have been sporadically making and marketing my work) i have tried several different venues - all with different results. i am a firm believer in if you don't try something, you will never learn. what i have learned is that my work sells best in a gallery environment. i am not putting down etsy nor anyone who sells there, because i love etsy and i buy from other artists there fairly regularly. but, i am slowly coming to the realization that it may not be for me. i have spent waaaaaaay too much time obsessing over why i am not selling there and not enough time on actually making, photographing, and marketing the work. i think it's time i turned my attention to those things. i am looking into other venues that i think (hope) might work better. i am not giving up on etsy. i have just simply decided to take a look at other outlets which might work better.
i have been experimenting a bit more of late with my designs. however, i don't want to experiment too much, when i should be directing my energies into producing the work that is selling. but, i need to grow as an artist and i don't want to be a one hit wonder.
i have a trip coming up to san francisco, and i am working on items to take with me in the hopes of finding a venue in the bay area. i may not get one, but i have to at least try. if anyone has any suggestions on galleries or boutiques that i might try, feel free to leave a little note. i am pretty much flying blind here folks!
so, i guess that is where i stand right now. it's been a week of good food, good friends, good wine, and waaaaay too much good fun. it gave me some time to think about what i am doing and where i want to go.
now i just have to get there....